Lenze Appoint Direct-Industrial.com as Reseller for Variable Speed Drive

Direct-Industrial.com, a leading online reseller of new, used and obsolete industrial automation equipment has been appointed as a reseller for Lenze's range of variable speed drives and servo drives. Lenze is one of the leading industrial innovators in Germany and has about 2903 employees worldwide. Lenze's product range includes frequency inverters, servo drives, geared motors, motors, clutches and brakes.  Lenze variable speed drives have a strong installation base in mainland Europe and are found in a wide range of application including extruder, printers, winders and unwinders, slitters, sheeters, laminators, automatic storage, conveyors and pick and place systems.

“With so many manufacturers now offering a multitude of variable speed drives through a variety of channels, it has become difficult for customers to select the correct drive and receive adequate backup and support.  We felt that it was important that Direct-Industrial.com partnered with the right company and was able to offer the full support package as well as value for money. After speaking with a number of drive manufacturers we felt Lenze was the natural choice.” explained Direct-Industrial.com's John Joe McGonagle. “Lenze distinguishes itself by offering a full training package which will enable Direct-Industrial to provide high quality pre and post sales support to new and existing Lenze users.”

“Lenze variable speed drives have always had a reputation for quality, technical innovation and value for money. In many ways the partnership with Lenze provides a perfect extension to what we already do at Direct-Industrial.com. We are happy to be able to offer our customers the best of both worlds – value for money without compromising on support," adds Stuart Park.

Paul Robinson of Lenze, says: "Direct-Industrial.com is a well established and competent organisation and an ideal partner to help us achieve our market and sales targets."

Direct-Industrial.com Appointed Lenze Distrubutor

Lenze have appointed Direct-Industrial.com as authorized distributor for its range of frequency inverters and servo drives. Direct-Industrial.com engineers will receive training on the latest generation Lenze products to offer an unrivalled level of service to our customer .... as well as fantastic prices!

Saving Energy with Variable Speed Drives / Inverters

In the current ecomonic situtation many manufacturers are looking to reduce costs. One simple way to do this is to reduce your energy usage. In the US industrial sector, 70% of all electricity consumption involves motor driven systems. Over 40% goes to centrifugal fans and pumps (like the one pictured). Direct-Industrial.com can help you reduce your energy usage and save up to 60% in these applications by fitting a variable speed drive (inverter) which are now available directly from our online superstore. These drives can be supplied preprogramed with a simple connection diagram so you can start saving money immediately. Pictured below is a Control Techniques Commander SK inverter which we recommend for energy saving applications.




How much can you save?

A centrifugal fan running 24/7, 365 days a year will use well over 10 times it purchasing cost in electricity each and every year. On a large fan that can equate to thousands of pounds per year.

By reducing fan speed by just 20% you will see a 50% reduction in energy consumption. It doesn't take a genius to see that this equates to a substantial cost saving. In fact we recently helped one company save over £6,000 per year with a £900 variable speed drive. Control Techniques (Emerson to anyone in the USA) have a free to use calculator for working out potential savings. You can download the energy saving calculator from here.