Thursday, 28 January 2010

Lenze Appoint as Reseller for Variable Speed Drive, a leading online reseller of new, used and obsolete industrial automation equipment has been appointed as a reseller for Lenze's range of variable speed drives and servo drives. Lenze is one of the leading industrial innovators in Germany and has about 2903 employees worldwide. Lenze's product range includes frequency inverters, servo drives, geared motors, motors, clutches and brakes.  Lenze variable speed drives have a strong installation base in mainland Europe and are found in a wide range of application including extruder, printers, winders and unwinders, slitters, sheeters, laminators, automatic storage, conveyors and pick and place systems.

“With so many manufacturers now offering a multitude of variable speed drives through a variety of channels, it has become difficult for customers to select the correct drive and receive adequate backup and support.  We felt that it was important that partnered with the right company and was able to offer the full support package as well as value for money. After speaking with a number of drive manufacturers we felt Lenze was the natural choice.” explained's John Joe McGonagle. “Lenze distinguishes itself by offering a full training package which will enable Direct-Industrial to provide high quality pre and post sales support to new and existing Lenze users.”

“Lenze variable speed drives have always had a reputation for quality, technical innovation and value for money. In many ways the partnership with Lenze provides a perfect extension to what we already do at We are happy to be able to offer our customers the best of both worlds – value for money without compromising on support," adds Stuart Park.

Paul Robinson of Lenze, says: " is a well established and competent organisation and an ideal partner to help us achieve our market and sales targets."

Wednesday, 27 January 2010 are Recruiting are looking to appoint an experienced Electronics Bench Engineers to work at our head office in Blackburn, Lancashire. Tasks for this position include : Dismantle, check and testing of components, Understanding the technology, components and circuits, Diagnose reason for failure and remedial work required, Identification, sourcing and obtaining of components, Removal and refitting of components to high quality standards, Understanding how to test equipment, design and build simple test rigs, Self inspection, Other electronic and automation repairs as required. Previous experience is essential. For more information please contact Stuart Park.

Monday, 18 January 2010 Appoint New International Sales Executive is pleased to announce the appointment of John Joe McGonagle to the position of Internal Sales Executive. Based in Blackburn, Lancashire, McGonagle will be responsible for all aspects of online sales including channel management, business development, trade shows, promotions, and supplier relations in the USA, Europe and the Far East.

Wednesday, 13 January 2010

Telemecanique TSX 172 4012 Instock has received more stock of the Telemecanique TSX 172 4012. You can purchase these directly from the website for just £499 GBP while stocks last. 

For more information on TSX range see the following pdf from Scheider Electric.


Tuesday, 12 January 2010

Replacing a Dinverter

Although still have a large stock of Control Techniques Dinverters (see left) it is becoming extremely difficult to source these parts. now recommend Dinverter users to migrate to the latest generation drive technology such as the Commander SK or the Unidrive SP (both from Control Techniques)

The main difference between the old Dinverter and the newer Control Techniques drives is the Dinverter used negative logic for the control signals and the new drives use positive logic. This can cause a problem for certain users however for most applications the new drives offer the perfect solution. is able offer practical advise and setup support to Dinverter user .

Question / Comments. Why not call us +44 (0) 1254 673747 or alternatively visit our website and drop us an email. 

Monday, 11 January 2010

Allen Bradley 1305-BA09A Now In Stock

We have recently recieved more stock of the Allen Bradley 1305-BA09A. With no direct replacement available for the 1305-BA09A this compact 4KW 3 phase inverter is extremely popular and therefore difficult to source. Stock of this part is limited.

The Allen Bradley 1305-BA09A is now available to purchase directly from our online super tore,

Friday, 8 January 2010

Siemens 6EP1436-2BA00 (6EP14362BA00) On Special have a special offer on the Siemens 6EP1436-2BA00 (6EP14362BA00)SITOP power supply. We are selling refurbished units for just £100 GBP. The UK list price is £240 GBP. Like all parts sold by the unit comes with 12 month warranty. This offer is valid until the 31st of January 2010.

Thursday, 7 January 2010 Appointed Lenze Distrubutor

Lenze have appointed as authorized distributor for its range of frequency inverters and servo drives. engineers will receive training on the latest generation Lenze products to offer an unrivalled level of service to our customer .... as well as fantastic prices!

Saving Energy with Variable Speed Drives / Inverters

In the current ecomonic situtation many manufacturers are looking to reduce costs. One simple way to do this is to reduce your energy usage. In the US industrial sector, 70% of all electricity consumption involves motor driven systems. Over 40% goes to centrifugal fans and pumps (like the one pictured). can help you reduce your energy usage and save up to 60% in these applications by fitting a variable speed drive (inverter) which are now available directly from our online superstore. These drives can be supplied preprogramed with a simple connection diagram so you can start saving money immediately. Pictured below is a Control Techniques Commander SK inverter which we recommend for energy saving applications.

How much can you save?

A centrifugal fan running 24/7, 365 days a year will use well over 10 times it purchasing cost in electricity each and every year. On a large fan that can equate to thousands of pounds per year.

By reducing fan speed by just 20% you will see a 50% reduction in energy consumption. It doesn't take a genius to see that this equates to a substantial cost saving. In fact we recently helped one company save over £6,000 per year with a £900 variable speed drive. Control Techniques (Emerson to anyone in the USA) have a free to use calculator for working out potential savings. You can download the energy saving calculator from here.

First Post

Hello and welcome to the blog.

To those in the know, is the leading online source for new, used and obsolete industrial factory automation spare such as PLCs, HMIs, Monitors, servo drives, soft starts, DC Drives and variable Speed Drives. We have a large stock of Siemens S5 , Siemens S7 , Allen Bradley, Mitsubishi, Telemecanique, Omron and Control Techniques parts.

This blog is designed to keep people informed on the latest news, stock additions and offers from .

More interesting articles to follow.....